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DATA PROTECTION

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is cookvision GmbH, Schallbruch 16, 42781 Haan, Germany, Tel.: +49 (0)2129 342 349-0, Fax: +49 (0) 2129 342 349-91, email: info@cookvision.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

– Our visited website

– Date and time at the time of access

– Amount of data sent in bytes

– Source/reference from which you came to the page

– Browser used

– Operating system used

– IP address used (if necessary: ​​in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject

Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Contact

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

5) Use of Customer Data for Direct Marketing

5.1 Subscribing to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

5.2 Newsletter dispatch via MailChimp

Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp .com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.

MailChimp uses this information to send the newsletter on our behalf. MailChimp does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.

To protect your data in the USA, we have concluded a data processing agreement (“Data Processing Agreement”) with MailChimp based on the standard contractual clauses of the European Commission in order to enable the transmission of your personal data to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/

You can view MailChimp's privacy policy here: https://mailchimp.com/legal/privacy/

6 ) Online Marketing

Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available under the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website or alternatively follow the option described above to make an objection.

7) Web Analytics Services

Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), with which the use of websites can be analysed.

When using Google Analytics 4, so-called "cookies" are used by default. Cookies are text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device and shortened by the last few digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in information being transmitted to the servers of Google LLC based in the USA, where the information may be processed further.

When using Google Analytics 4, the IP address transmitted by your end device when you use the website is automatically and automatically collected and processed in an anonymous manner, so that a direct personal reference to the information collected is excluded. This automatic anonymization is done by shortening the last digits of the IP address transmitted by your end device by Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).

On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities or usage behavior and to provide us with other services related to your website and internet usage. The shortened IP address transmitted by your end device as part of Google Analytics 4 is not merged with other Google data. The data recorded as part of the use of Google Analytics 4 is kept for 2 months and then deleted.

Google Analytics 4 enables a special function, the so-called "demographic characteristics", to also generate statistics with statements about the age, gender and interests of website users based on an evaluation of interest-based advertising and using third-party information. This makes it possible to determine and differentiate between groups of users of the website for the purpose of target group-optimized alignment of marketing measures. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and therefore not to you personally. This data collected via the "demographic characteristics" function is kept for two months and then deleted.

All of the processing described above, in particular the setting of Google Analytics cookies for storing and reading information on the device you use to use the website, will only take place if you have given us permission to do so in accordance with Art. 6 Para. 1 lit. a DSGVO have given your express consent. Without your consent, Google Analytics 4 will not be used while you are using the website. You can revoke the consent you have given at any time with effect for the future. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals we can have cross-device reports (reports) created by Google (so-called “cross device tracking”). If you have activated "personalized ads" in your settings in your Google account and have linked your Internet-enabled devices to your Google account, Google can monitor usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a DSGVO analyze across devices and create database models based on this. The logins and device types of all website users who were logged into a Google account and made a conversion are taken into account. The data shows, among other things, on which end device you clicked on an ad for the first time and on which end device the conversion took place. We do not receive any personal data from Google, only statistics based on Google Signals. You have the option of deactivating the "Personalized ads" function in the settings of your Google account and thus switching off the cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de

Further information on Google Signals can be found under the following link: https://support.google.com/analytics/answer/7532985?hl=de

We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.

To ensure compliance with the European level of data protection, even when data is transferred from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.

Further legal information on Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found under the following link: https://policies.google.com/privacy?hl=de&gl=de

Details on the processing triggered by Google Analytics 4 and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

8) Retargeting/ remarketing/ referral advertising

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.

Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link:

https://www.google.com/settings/ads/onweb/

Further information and the data protection regulations regarding advertising and Google can be found here:

https://www.google.com/policies/technologies/ads/

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website or alternatively follow the option described above to make an objection.

9) Tools and Miscellaneous

9.1 Compliance

This website uses the cookie consent tool from Complianz BV, Atoomweg 6B, 9743 AK, Groningen, Netherlands (“Complianz”) to obtain effective user consent for cookies that require consent and cookie-based applications. By integrating a corresponding JavaScript code, a banner is displayed to users when the page is accessed, in which consent can be given for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed here.

9.2  Adobe Fonts (Typekit)

This site uses so-called web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA ("Adobe") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

For this purpose, the browser you are using must connect to the Adobe servers. This may also result in the transmission of personal data to the Adobe servers in the USA. In this way, Adobe is informed that our website has been accessed via your IP address. Adobe fonts are used in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font will be used by your computer.

You can find more information about Adobe Fonts at https://fonts.adobe.com/ and in Adobe's privacy policy: https://www.adobe.com/de/privacy.html

9.3 Google Web Fonts

This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font will be used by your computer.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

9.4 - Wordfence

For security purposes, this website uses the "Wordfence" plugin, a service provided by Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter "Wordfence"). The plugin protects the website and the associated IT infrastructure against unauthorized third-party access, cyber attacks, viruses and malware. Wordfence collects the IP addresses of users and, if necessary, other data about your behavior on our website (in particular accessed URLs and header information) in order to recognize and ward off illegitimate page access and dangers. The recorded IP address is compared with a list of known attackers. If the recorded IP address is identified as a security risk, Wordfence can automatically block it for page access. The information collected in this way is transmitted to a Defiant Inc. server in the USA and stored there.

The data processing described is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interests in protecting the website from harmful cyber attacks and in maintaining structural and data integrity and security.

Defiant Inc. relies on the standard data protection clauses according to Art. 46 sentence 2 lit. c GDPR as the legal basis for the transmission of data to the USA.

If visitors to the website have login rights, Wordfence also sets cookies (= small text files) on the visitor's end device. With the help of the cookies, certain location and device information can be read out, which enables an assessment to be made as to whether the login-authorized access comes from a legitimate person. At the same time, access rights can be evaluated via the cookies and released via an internal firewall according to the authorization level. Finally, the cookies are used to register irregular access by site administrators from new devices or new locations and to notify other administrators of this.

These cookies are only set if a user has login rights. Wordfence does not set any cookies for site visitors without login authorization.

If personal data is processed via the cookies, the processing takes place in accordance with Art. 6 Para.1 lit f.

We have concluded a data processing agreement with Defiant Inc., with which we oblige the company to protect the data of site visitors and not to pass it on to third parties.

For more information on how Defiant Inc. uses data for Wordfence, see Wordfence's privacy policy at https://www.wordfence.com/privacy-policy/.

10) Rights of the data subject

10.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

– Right to information in accordance with Art. 15 GDPR: You have in particular a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to information about the guarantees under Art. 46 GDPR when your data is forwarded to third countries;

– Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;

– Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

– Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data, which you dispute, is being checked, if you refuse to delete your data because of inadmissible data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;

- Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data relating to you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

– Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible ;

– Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation;

– Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State where you live, work or where the alleged infringement took place.

10.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

11) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can provide compelling reasons worthy of protection for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Article 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.